STRONGBOW

Artist — Mr Plant – Christophe Guinet
Project — Strongbow / New York
Role — Art Direction
Plant — Vegetal installation
Date — Jan 2020

MONSIEUR PLANT’S NATURE DREAM COME TRUE.

Monsieur Plant has continued to pay homage to nature in a way that only he knows how.
For example, by participating in a commercial for the drinks brand Strongbow. He himself is the protagonist in an advertisement that recreates a dream world in which plants reign, very similar to the one that the French artist proposes with his work and in which, obviously, classic elements of the same appear: grass shoes, skateboards made of tree bark, etc. Look at it below and imagine a green planet.

We were determined to bring Strongbow’s brand mission (to inspire the world to reconnect with nature) into action. That’s why we decided to build nature spaces in urban people’s lives to take action against the lack of nature in urban spaces.
The Floating Orchard went from sketch to reality in a few months, floating across the heart of The Big Apple, inspiring New Yorkers to reconnect with nature…

To bring the Floating Orchard to life, we collaborated with Mary Mattingly & Mr Plant, a nature activist who, together with his team of artists, conservationists, landscapers and big dreamers, helped transform a barren barge into a floating orchard. The Orchard, with its perennial gardens, welcomed visitors to harvest fruits and vegetables for free, and to rethink big cities’ connection with the environment.

Text. centralzine