Heineken | Mexico

The artist Monsieur Plant presents his last collaboration with the brand of cider Strongbow and the agency Cloud factory for the advertising campaign 2017.
This spot represents the universe of the artist, we can find him in the lead role accompanied by the New York artist Mary Mattingly. An important work of "styling" was carried out upstream, one can thus see appearing these sneakers in plants, its skate in bark and many other elements of its vegetable world.

The 5-day filming within the city of Mexico, with director Frederik Bond.
Several months were necessary for the special effects treatment made by the agency The Mill.
The result is amazing!